Panasonic
This is an introduction campaign to promote a new compact camera. This camera has an super wide angle lens, so you are able to capture the entire Golden Gate Bridge in one frame. To emphasize this effect, we squeezed the bridge so hard it transformed.
The second add with the Sphinx of Gizeh is all about the extreme zoom capabilities this camera has. The zoom is so powerful, it literally pulls the Sphinx towards you.
Credits
Agency: Strawberry Frog
Creatives: Richard Gorodecky & Michelle Gauchi & Brian Chadwick
Production: Julia Lamas at Rare/Medium/Weldone
Post Production: Souverein
Photo Assistant: Jasper Buninga
Shooting the Golden Gate Bridge.
Here you can see the crew working on the destroyed asphalt foreground of the Sphinx image, we shot this in Capetown, South Africa.
